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The science behind the alcohol-free sermon for dry January


Many people Take a break from alcohol this month, a cultural moment that has become known as Dry January. Away from the trends fueled by New Year’s resolutions, the alcohol-free drink has been enjoying a boom. Beverage brands and premium bartenders create sophisticated cocktails and virgin beer in an effort to whet the palates of sober people, temporary drinkers, and those who generally hate alcohol. But how do they actually create these drinks? To what extent do they stick to our cultural expectations of what “drinking” should be?


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This week at Gadget Lab, WIRED Senior Correspondent Adam Rogers joined us to talk about the science of wine, not wine.

Show notes

Read Adam’s book Guide: Wine Science.


Adam recommends savoring, enjoying your hobbies, and subscribing to WIRED. Lauren recommends Letiz’s Eins Zwei Zero Sparkling Riesling white non-alcoholic wine. Mike recommends that the free (and not-for-profit) streaming service Radio is a foreign country.

Adam Rogers can be found on Twitter @jitjuku. @Lauren GoodLonggood. Michael Calor @Snack. Bling main hotline at @Gadget Lab. The show was produced by Boone Ashworth (@Bounceworth). Our music is by Solar Keys.

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