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Music in the Metaverse creates social and immersive experiences for users

The Metaverse is quickly becoming one of the biggest trends of 2022. Recent data shows that the metaverse sector currently has a market cap of more than $26 billion. While impressive, new capabilities are also being added to virtual worlds to create more immersive experiences. For example, metaverse communities targeting creatives are beginning to unfold, allowing users to customize their own interactive experiences. While this concept is still emerging, the incorporation of music seems to be one of the defining features of social metaverse environments. ecosystems to provide social experiences for artists and fans alike. To put this into perspective, Fluf World – a metaverse community made up mostly of 3D avatar rabbits – relies heavily on music to create user experiences. Brooke Howard-Smith, co-founder of Fluf World, told Cointelegraph that the metaverse launched in August 2021 as a platform for creators, artists and musicians to connect using NFTs. Howard-Smith explained that there is a “scenes and sounds” feature that allows community members to combine different soundtracks and backgrounds with their avatar NFTs: “Users can add a background behind their avatar that serves as another location, many of which we have are building in our section of the Metaverse. A user’s 3D animated rabbit can also move to various music soundtracks that a user chooses to record.” While the concept may sound complicated, Fluf World uses a variety of multimedia NFTs to enable users to customize their Metaverse experiences.” This week, Fluf World is launching phase 1 of their ‘Burrows,’ a metaverse space within Fluf World where avatars will soon be able to walk around and hear other Avatar music when their ‘proximity feature” is turned on. You can also see a visual representation of their music called a Nimbus hovering near their avatar when you e approaches them,” Howard-Smith explained. Fluf World 3D avatar rabbit. Source: Fluf World At the same time, a number of benefits for artists and fans also emerge from this model. For example, “Gino The Ghost” – a Grammy-award winning producer and multiplatform songwriter – told Cointelegraph that he is a metaverse music manager for Fluf World. Gino said he was initially drawn to the project by the integration of music, explaining that audio NFTs offer musicians a new way to package music as a crypto asset. He added that sound clips living on a blockchain network solve a number of problems for musicians: “The sobering reality is that music labels are making more money today than ever before through streaming platforms, but producers and songwriters are earning significantly less than 100 million streams. for example, only generate $7,000 dollars if you own about 30% of a label and most people earn much less. Royalties are also paid slowly and you have to check publishers to see if the income is right.” With these challenges in mind, Gino said music NFTs allow artists to directly generate revenue that is directly managed by an artist with no middlemen. In regards to fans, Gino said that those who own music NFTs not only invest in their favorite artists, but are also able to use those soundtracks to create their own remixes. “Creatives can consume music and do different things with the soundtracks,” he said. In turn, users can sell their unique music NFTs to generate revenue. It’s also interesting to point out that music NFTs could come in the form of digital wearables. For example, portable music NFTs were recently launched on The Dematerialised, an experimental digital fashion marketplace. The collection known as “Defend the Metaverse” was created by Teflon Sega, a singer and producer who claims to have been born in the Metaverse. The various NFTs available come in the form of t-shirts, sunglasses and shoulder plates and include a 15-second sound clip from Teflon Sega’s music video, “Unreal Engine.” Teflon Saga shoulder plate. Source: The Dematerialised Sega told Cointelegraph that he believes the relationship between music and fashion has always been very close. “The two intertwined creative cultures have often played off each other in music videos, which is why it felt so natural to send the outfits and props from my own music videos out into the world as portable NFTs,” he noted. Sega added that he thinks this year people will be introduced to new features that enable self-expression in metaverse environments. “Whether it’s music, fashion, entertainment or storytelling, all forms have no limitation except their own creative limits.” In addition to music NFTs, decentralized audio files are also used to personalize metaverse environments. Audius, for example, is a music streaming service built on the Solana blockchain that interacts with several metaverse platforms. Roneil Rumburg, CEO and co-founder of Audius, told Cointelegraph that anyone can get content from the Audius platform because of its decentralized nature. “Fans and developers are running this ecosystem for the benefit of all. Therefore, anyone can build with our platform,” he said. According to Rumburg, Audius music files were initially applied in gaming metaverses, but recently the platform has partnered with the real estate NFT project “Ethereum Towers” ​​and is powered by Solana.” Portals Metaverse” to stream music. “Portals Metaverse allows users to play their own choice of music in their room in the Metaverse via the Audius API. The community has even built an Audius lounge for concerts,” Rumburg explains. Rumburg further noted that while Audius offers a catalog of decentralized audio files along with metadata, some developers have built packaged NFTs around Audius files. “We’re just a decentralized repository of content with no permissions, so third-party developers can pull from the platform’s catalog without any problems.” As such, Rumburg explained that the main advantage of Audius in the context of the Metaverse is that developers can freely pull content without being sued by third parties. Related: Blockchain Streaming Platform Audius Announces Solana NFT Integration.Metaverse Music: Here to Stay or Just a Trend? While the concept is relatively new, industry experts believe that music for metaverse environments will continue to gain popularity. Sebastien Borget, chief operations officer and co-founder of the Sandbox — a popular gaming metaverse ecosystem — told Cointelegraph he believes music will be used more often. “It defines a new form of entertainment that goes beyond music clips. It’s more social and immersive,” he said. In line with this trend, the Sandbox recently announced a partnership with Warner Music Group to create a musical theme park and concert venue within the platform. Famous musicians are also getting more and more involved in NFTs. American singer and songwriter John Legend recently announced his involvement in the launch of an NFT music platform that allows artists to symbolize and sell their work. Additionally, American rapper and songwriter Snoop Dog recently announced that he is a Fluf World holder by tweeting his custom “Snoop Dogg Party Bear” NFT, featuring music produced by Gino The Ghost. While it is clear that music has an impact in virtual worlds, challenges remain that can stand in the way of adoption. Rumburg mentioned, for example, that other platforms are trying to do the same as Audius, but some have come under criticism for using APIs from platforms like Spotify to get music from. Most recently, the NFT platform HitPiece was criticized by musicians for selling music NFTs without their consent. In addition, buying and selling NFTs are expensive due to high gas and coin costs that can impact the growth and diversity of communities that pride themselves on self-expression. Howard-Smith is aware of this challenge, noting that he does not want there to be a barrier to entry within Fluf World: “We have a plan in place that will ensure that in the next two years everyone can get into Fluf World and… I think that the biggest challenge right now is to create a level playing field as we continue to build new technologies and merge information.Any artist can join the Fluf community for free, with or without an avatar, and many are already earning making music with existing Fluf owners. It is essential that the industry creates ecosystems that are as inclusive as possible, allowing new artists and those with smaller fan bases, as well as already successful musicians to join.”
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