The American fast food company teamed up with Humberto Leon – co-founder of fashion brand Opening Ceremony – to create a zodiac collection in the Metaverse. The initiative will honor the Lunar New Year (China’s main festival from February 1 to February 15). McDonald’s Joins Metaverse With its latest venture, the American fast food chain has enabled fans to celebrate the Year of the Tiger in the Metaverse. They can experience Humberto Leon’s “unique collection of zodiac designs”. Customers can also receive horoscope readings that provide a foresight to their coming year, based on their date of birth. Leon is a Chinese-Peruvian American whose creative vision is largely shaped by his intercultural identity. He described McDonald’s as a brand that “has always been committed to embracing and celebrating the universality of all cultures”. “By kicking off the Lunar New Year with McDonald’s in a way that underscores the creativity and innovation of the Asian-American community, I’m proud to provide a true expression of my identity and the influences that shaped it, which I know many will do with it,” he added. Elizabeth Campbell – Senior Director of Cultural Engagement at McDonald’s – believed this was the right time for her company to enter the Metaverse, as the Year of the Tiger represents “courage, strength and confidence”. “We are honored to celebrate this Lunar New Year through his art expressions and we hope our fans will enjoy this very cool and festive experience with us.” – she added. Next, the fast food chain and Leon will produce a TV spot featuring the designer’s reflections on beloved traditions celebrated during the Lunar New Year. Also known as the Chinese New Year, the festival is one of the most important holidays in the most populous country. It marks the new cycle of the moon and the celebrations can last up to 15 days. Would McDonald’s Accept Musk’s Challenge? Known worldwide as the largest fast food chain, the American company has recently become a top name in crypto meme culture. Community members often use the company’s logo to place it on people who could lose their money in the event the digital asset market crashes. The idea behind the meme is that McDonald’s would always hire someone who wants to take a step back. Last week, the relationship between the chain and the crypto space went to another level when Tesla’s CEO – Elon Musk – promised to eat a “happy meal” on TV if the company accepted Dogecoin (DOGE) as a payment method. McDonald’s ironically replied to the entrepreneur that it will only do it if Tesla embraces “grimacecoin” (a made-up name based on “grimace” — a character featured in many of the company’s commercials). SPECIAL OFFER (Sponsored) Binance Free $100 (Exclusive): Use this link to register and get $100 Free and 10% Off Fees on Binance Futures First Month (Terms and Conditions). PrimeXBT Special Offer: Use this link to register and enter POTATO50 code to get 25% off trading fees.