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How to opt out of tracking a Verizon personalized experience


Verizon users are It is now automatically registered to the data collection software to track information such as websites visited and mobile apps usage. Recently reported by Input, the carrier runs a two-tier tracking software and automatically logs each customer into the first tier.

The Verizon Custom Experience and Custom Experience Plus programs are a rebranding of Verizon Selects, which was launched in 2012 to help marketers target smartphone users with increased precision. While customers had the option to subscribe to Verizon Selects, you must manually opt out of the personalized Verizon experience.

Unlike Verizon Selects, the new programs do not share your collected data with third-party advertisers. Verizon uses your personal information internally only. Privacy-conscious individuals should still consider opting out if they would rather not have their data collected and stored for months at a time by the telecom giant.

What information does Verizon collect?

Again, every Verizon user is automatically enrolled in the Custom Experience Program. This tier doesn’t track as much data as the top tier, Custom Experience Plus, but the base tier still records the websites you visit and the apps you use. According to Verizon, website data is stored for “no longer than six months”. The schedule for storing application data is not explicitly mentioned in the company’s FAQ page.

If you were previously a member of the legacy Verizon Selects program, the company has already grouped you into the Custom Experience Plus program. In addition to all Level 1 information, Custom Experience Plus tracks your device’s location and data about Verizon Fios Internet Services. The software also keeps track of who you talk to and when you talk to them through call logs. The information stored does not include the content of your calls or texts. Verizon claims that location and phone call data is kept on file for “about a year”.

It should be noted that Verizon shares certain user data with third parties as part of its identity verification program. Shared data can include information about your device, your account, and a user profile.

How can I withdraw?

First, sign in to your Verizon account through a web browser or the My Verizon mobile app. select file account tab, then tap Account settings And Privacy settings on the web. For the mobile application, tap the gear icon in the upper right corner and Manage privacy settings.

Screenshot: WIRED via Verizon

On the Privacy Preferences page, web users can choose Do not use Under the Custom Experience and Custom Experience Plus sections. In the My Verizon app, toggle any green sliders to the left.

Screenshot: WIRED via Verizon

If you want to remove yourself from the identity verification program, switch the slider to the left on mobile or choose do not accept that on the web.

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