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Gif Games and Talao Team Up to Build the Future of Identity in Metaverses


[PRESS RELEASE – Paris, France, 31st January 2022] Today, Gif Games, creator of the NFT-based game Tezotopia, and Talao, a platform that provides identity solutions for Web3, announced a new partnership to enhance gamers’ experience and their interaction with brands. Built on the Tezos network, Tezotopia is a web3 real-time strategy game platform that allows players to compete in a futuristic metaverse. With the integration of Talao’s Passport3 and Grow3 technologies, Tezotopia will deliver a new player experience, which will provide brands with unique features that allow them to interact with players. Talao’s Passport3 technology allows Tezotopia players to share the identity of their avatar or their data, while fully respecting the player’s privacy. Players can prove they are students, VIPs, existing customers and over 18 without revealing their details. In the Tezotopia metaverse, players decide when, with whom and under what conditions they share digital identity elements with brands or other players. They can take advantage of vouchers or benefits offered by brands to which they are customers, without revealing their identity. They can also take advantage of their experience in the game to potentially gain advantages in other web3 applications. “Tezotopia is a brand new game built for Web3. The future of gaming lies on the blockchain and we are at the forefront of it. To maximize the user experience, we built a versatile digital identity for players, fully usable by brands, but without sacrificing player privacy. This is our ambition with the Talao team,” said Joab Garza, founder of Tezotopia. Talao’s Grow3 technology will allow brands to recruit gamers and develop specific acquisition or loyalty programs, while ensuring that gamers’ privacy is fully respected. Brands will also generate traffic in the physical world from marketing campaigns that originated within the metaverse, without using any personal data. “Web3 applications give users control over their data. but do not allow platforms to access information about their customers. In this context, brands will not be able to use their traditional acquisition or retention tools such as advertisements, coupons or loyalty cards. Our technologies, deployed in Tezotopia Metaverse, will enable them to take full advantage of these tools,” said Thierry Thevenet, COO of Talao. About GIF Games Gif.Games is the creator of Tezotopia, an open-world NFT game and virtual asset marketplace based on Tezos. Players can buy, sell and trade digital territories (known as Tezotops) and build numerous virtual assets using the in-game cryptocurrency, Unobtainium (UNO). Visit gif.games and tezotop.io for more information. About Talao Talao helps brands leverage the new Web3 and open Metaverse economies to fuel their growth. Talao is based on Self-Sovereign Identity technologies and provides users with Passport3, a privacy-by-design Identity mobile app to manage their identity in decentralized games and open metaverses. For more information, visit talao.io and follow twitter.com/talao_io. About Tezos Tezos is smart money, redefining what it means to hold and exchange value in a digitally connected world. A self-upgradable and energy-efficient blockchain with a proven track record, Tezos seamlessly applies tomorrow’s innovations without network disruptions today. For more information, visit tezos.com. SPECIAL OFFER (Sponsored) Binance Free $100 (Exclusive): Use this link to register and get $100 Free and 10% Off Fees on Binance Futures First Month (Terms and Conditions). PrimeXBT Special Offer: Use this link to register and enter POTATO50 code to get 25% off trading fees.
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