Sam Bankman-Fried cryptocurrency exchange, FTX, has announced that it will be giving away free Bitcoin to its fans as part of an advertising campaign during Super Bowl LVI on Feb. 13. The campaign is part of an effort by FTX to gain a greater brand presence among the more mainstream audience of sports fans — especially given that the Super Bowl is the most watched sporting event in the United States. The Right Time Sam Bankman-Fried is an expert in aggressive and creative marketing tactics, and this campaign is no exception. It’s not your typical giveaway, and instead it basically relies on luck — and timing. No one knows how much money FTX will donate – and therein lies the creative part of the campaign. The exchange explained that the exact number of Bitcoins to give away depends on the time the ad appears on the TV screens of those watching the Super Bowl. “We are making our Big Game debut and giving away the time our ad runs in bitcoin… For example, if it runs at 9:02 AM EST, we are giving away 9.02 BTC.” A total of 4 winners will be chosen and the campaign is available to all US residents (from all 50 states except New York) who have followed the official FTX account and retweeted the FTX tweet referring to the event between the time that it airs and 11:59 a.m. EST. Sports marketing works for FTX FTX has grown at a rapid pace and is gaining popularity among many cryptocurrency enthusiasts. The winning recipe is based on a combination of product diversification, good technology… and sport. FTX was the first cryptocurrency exchange to buy an ad for the Super Bowl. As Cryptopotato previously reported, the Sam Bankman-Fried exchange may have paid out about $6.5 million. Shortly after, Crypto.com joined the race by purchasing another ad space, bolstering its presence in the US market. In addition to the NFL, FTX has made a huge presence in the NBA – the American professional basketball league – after buying the naming rights to the former American Airlines Arena, home of the Miami Heats, and renaming it FTX Arena. And the exchange also has a presence in the MLB – the American professional baseball league – after becoming the cryptocurrency exchange partner of the league. In particular, this partnership was so successful that the fair is now considering expanding even further, leveraging its presence in the sports sector. In an interview for Sports Buisness Journal, Brett Harrison, head of FTX’s US arm, explained that the exchange is now trying to move beyond simple brand awareness with its sports deals: “We are told that the amount of exposure we get from the umpires coming is unprecedented. We’re a little bit past our initial branding-only deals…whether that’s a direct path to revenue or creative revenue sharing, we need to see unique ideas and unique creatives. People need to realize we’re a technology provider , a payment provider.” All things considered, it’s easy to see how FTX is creating its own path into the mainstream market, so it’s very likely the exchange will come up with a similar idea in the future. Too bad they used the 12-hour clock instead. of the 24 hours; giving away 20BTC at 8pm seems much more fun than giving away 8BTC at 8pm SPECIAL OFFER (Sponsored) Binance Free $100 (Exclusive): Use this link to register and get $100 free and 10% off on Fees on Binance Futures First Month (Terms) PrimeXBT Special Offer: Use this link to register and enter POTATO50 code to get 25% off trading fees.
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