Cryptocurrency exchange FTX will be giving away free bitcoin during its upcoming Super Bowl ad on Sunday, the company said in a Monday tweet. “How much? Worth $1 million?! Worth $1.5 million?!?! We actually don’t know yet,” FTX tweeted. “The later our Big Game ad airs, the more #bitcoin you can win. Sunday!” Four lucky winners will be selected by FTX, and the amount of bitcoin the exchange will give away will be based on the Eastern Standard Time Bowl: “For example, if it runs at 9:02 EST, we’ll give away 9.02 BTC,” it reads. contest webpage To be eligible to win the contest, one must retweet the pinned tweet to FTX’s official Twitter account between the time the ad airs and 11:59 PM EST. open to legal US residents over the age of 18, except for New York residents. The four winners will be contacted via Twitter DM and they must create an account with FTX to claim the prize. It is escalating this year. In June, the celebrity couple Tom Brady and Gisele Bündchen acquired an equity stake in FTX as part of a long-term partnership that also envisioned that both Brady, an NFL star, and Bündchen, a world-renowned supermodel, would become ambassadors. den for the cryptocurrency exchange. Competitor Crypto.com teamed up with NBA superstar Lebron James and his Lebron James Family Foundation (LJFF) last month to launch a series of educational and job training initiatives on Bitcoin, cryptocurrency and related technologies. In November, the purse paid more than $700 million to replace Staples as title sponsor of the downtown Los Angeles arena where James and the Los Angeles Lakers play their home games.