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Ferrari Looking To Blockchain Technology And NFTs, CEO Admits


Benedetto Vigna – Ferrari’s Chief Executive Officer – opined that the blockchain and NFT industries are niches that “deserve some attention”. As such, the exec hinted that the luxury sports car maker could continue with its cryptocurrency efforts in the future. ‘Blockchain and NFT could be of interest to us’ While Ferrari CEO Benedetto Vigna outlined its results for the fourth quarter of 2021, he claimed the company will focus on the Web3 universe in the future. “We are strengthening our relationship with leading technology partners such as Amazon Web Services in Wales to lead the way in digital technologies and Web 3.0.” The CEO added that blockchain technology, Web3 and NFTs are interesting areas for Ferrari. These could help in the future development of the brand and strengthen its position as a leading company in its field, Vigna noted: “I think, as we said, it’s important that we look and see how the new technologies can help our brand. Certainly, the digital technologies, the web 3.0 technologies they use, the Blockchain and the NFT, is an area that could be of interest to us, it deserves some attention.” The CEO acknowledged that the cryptocurrency industry is evolving at a rapid pace. He also outlined that some of Ferrari’s rivals have already dipped their toes into the digital asset space, meaning “The Prancing Horse” should do the same to overtake the competition. Benedetto Vigna, Source: New Mobility Ferrari’s NFTs The Italian sports car manufacturer took its first steps into the world of crypto at the end of 2021. At the time, it partnered with Swiss technology company Velas Network AG to create non-fungible tokens for its fans. The digital collectibles will go on sale from March 2022 (when the next Formula 1 season begins). Mattia Binotto – General Manager and Team Principal of Scuderia Ferrari – described Velas as an entity that “makes innovation and performance the hallmark of technologically advanced products and services.” Farhad Shagulyamov – CEO of the Swiss organization – said partnering with Ferrari is a natural move, as the Italian brand is an ‘icon of excellence’. As part of the agreement, Velas also became title sponsor of the Ferrari Esports Series, the monobrand series of “The Prancing Horse” and the Esports team that will compete in the F1 Championship. SPECIAL OFFER (Sponsored) Binance Free $100 (Exclusive): Use this link to register and get $100 Free and 10% Off Fees on Binance Futures First Month (Terms and Conditions). PrimeXBT Special Offer: Use this link to register and enter POTATO50 code to get 25% off trading fees.
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