Crypto.com has taken another step in its aggressive sports marketing campaign and is once again partnering with Formula 1 to become the official title partner of the new Formula 1 Crypto.com Miami Grand Prix. The announcement comes just days before the broadcast of Super Bowl LVI, the most-watched sporting event in the United States, with the exchange buying a spot to air an ad that could be seen by at least 96.4 million people. – if last year’s figures are repeated, which were, incidentally, the lowest in the past 15 years. The Grand Prix of Crypto According to a PR shared with Cryptopotato, South Florida Motorsports (SFM), the official promoter of the F1 Miami Grand Prix, has announced Crypto.com as the official title partner of the city’s Grand Prix. As part of the deal, the Grand Prix will now be renamed Formula 1 Crypto.com Miami Grand Prix, giving the exchange a significant brand presence among Formula 1 fans around the world. By deepening our global partnership with @F1, we are proud to be the first official title partner of the🏎💨 Formula 1 https://t.co/vCNztATSCO Miami Grand Prix 🏎💨 See you in Miami on May 6th! https://t.co/uOOqNqThNT@f1miami #CryptoF1 pic.twitter.com/W96S9EWxxn — Crypto.com (@cryptocom) Feb 9, 2022 Crypto.com has the right to incorporate its logo into the Miami International Autodrome facility , in addition to the ability to integrate its branding into the event logo itself. The famous logo will also appear on the podium and the winners’ trophies. As an extra point, a special Crypto.com Fan Zone was announced. This is a special place in the center of the Hard Rock Stadium, which will host a range of activities beyond the Grand Prix itself. The agreement will run for 9 years from this season and follows a previous partnership between the exchange and F1, which made Crypto.com the inaugural global partner of the Sprint series for 2021. Crypto.com and Sports Crypto.com has been one of the fastest growing exchanges in the cryptocurrency space, securing a place among heavyweight exchanges like Binance, FTX or Coinbase, especially in the North American market. Part of its success is due to a sporty marketing strategy that has allowed it to capitalize on the general public’s interest in the cryptocurrency market. As we mentioned at the beginning of the article, Crypto.com will have an ad space in Super Bowl LVI. According to official estimates, the exchange has spent about $6.5 million on it. In addition to Crypto.com, Sam Bankman-Fried’s FTX also bought ad space, and there are rumors that eToro may have invested in its own ad space as well. SPECIAL OFFER (Sponsored) Binance Free $100 (Exclusive): Use this link to register and get $100 Free and 10% Off Fees on Binance Futures First Month (Terms and Conditions). PrimeXBT Special Offer: Use this link to register and enter POTATO50 code to receive up to $7,000 on your deposits.